It is not uncommon to find a theatre in non-south Indian state to be screening a movie from the south cinema industry. One can feel the thrill in the air, when people make a beeline to give their precious three hours for a movie that is made in one of the south Indian movie industry.
Movies from Kannada, Malayalam, Telugu and Tamil languages have attracted plenty of attention in recent years, where the stars have become larger than life and the movies are screened in multiple theatres throughout the country. This popularity of the south movie has brought into focus the large number of upcoming stars and has attracted the attention of people from other parts of India.
Not only has the audience expanded to include the non-south Indians, but the star ensemble of these movies also includes the actors from the far north. Many movies are being made in the Malayalam or Kannada languages, which have themes that are universally accepted. Adding the charm to the south Indian industry are the features of big budget movies.
The manner in which the south cinema has come of age is very much evident in present days. People are eagerly waiting for the movie releases and the producers are raking in good money from their projects. It's been in recent years that such changes have been marked. In comparison to the bollywood movies and the Hollywood blockbusters, the movies made in the southern states have a long way to go, but their present status surely shows that they are rapidly in the path to stardom. The present day picture of the south movie has undergone the transformation, which can be comprehended in 2 different ways.
Megastarrers and big budgets - The trend to make costly movies in the country has taken a huge proportion. Movies are being made with a storyline but the finances have significantly increased. Bohemian sets are being erected and the shooting is being done in foreign locations. The stunts that are being carried out with the stars are done with the best cinematography equipments and the video and sound mixing is done in costly studios which hare equipped with state of the art facilities. These movies are starred by the best in the industry.
Extravagant remakes - Finding a single movie released in Tamil, Telugu or Kannada is not uncommon. When the movie makers are involved in the making of a movie and it shapes well, then they make sure that the movie is also released in few other south Indian languages as well as in Hindi. This ensures that the movies are understood by people from all regions as well as in every part of the country. The south cinema is not only being dubbed in another language, but is made entirely in a new frame with new stars or with such stars, who hold their forte in the particular states. Making the movies in Hindi and in some other south Indian language is very common these days.
These techniques have not only improved the rankings of the movies, but have established the south movie in a national arena. They are getting better in every respect of movie making and are being lauded for their picturisation, scripts, storyline, and various other technical aspects as well as in the performances.
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